FANTASMA entered the collectible art toys market with a levitating ghost toy.

The proposed concept aims to recreate the memories and emotions associated with the exciting moment of unpacking something special that accompanied us in our childhood. The inspiration for this concept comes primarily from the 80s and 90s when the first consoles and computers, such as Nintendo, Atari, and Commodore, entered the market. The first use of these devices was something magical for children as they gained access to a new world, and just like in the case of a levitating toy, they could not understand how it worked.

However, unlike children's toys, Fantasma's communication is not cheerful. We aimed to incorporate an element into the brand identity that would spark curiosity, create a sense of enigma, and present a puzzle that demands to be solved.

Our job wasn't limited to creating a brand identity, it was about crafting a complete experience. We have designed a captivating brand universe that is enigmatic and shrouded in mystery. This implies that it's not just about possessing a figure but also about being a part of the art toy collectors' community.

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